Ecommerce Vanher

Web Design
Project Overview
Vanher needed a digital presence that not only showcased its products, but also allowed users to customize the bags to their specific needs. The challenge was to effectively convey this customization capability in an intuitive and engaging platform.

Interesting links
Brand BookWireframes HI-FI
My Contributions
For the creation of the "ecommerce vanher" online store, I started with a preliminary research that included a market analysis and the elaboration of buyer personas to better understand the target audience. Next, I developed a scope canvas to define the key objectives, essential functionalities and constraints of the project, ensuring a precise alignment between the client's expectations and the team's capabilities. Next, I structured the information architecture to ensure intuitive navigation and user flow to facilitate product customization and purchasing. I designed low-level and high-level wireframes, which detailed the basic structure and key user interface interactions, respectively. Finally, I created a brand book that ensured visual and brand consistency across all aspects of the ecommerce, encompassing color palette, typography and graphic style.
Visual Concept Development
Design
Apr 2024 -- May 2024
The "ecommerce vanher" project is in the conceptual phase, where a solid visual concept has been developed through detailed wireframes that capture the structure and user experience of the online store. Based on preliminary research and the creation of buyer personas, the objectives and key functionalities were defined through a scope canvas. Then, the information architecture was structured to ensure intuitive navigation and a flow that facilitates product customization and purchase. Wireframes, both low and high level, represent the basic structure and essential interactions of the user interface. Finally, a brand book was designed to maintain visual and brand consistency, covering color palette, typography and graphic style, all oriented to reflect Vanher's identity and value proposition. Although the project has not yet been deployed, the visual concept developed establishes a solid foundation for future implementation.Translated with